Brands

A selection of business English discussion questions.


  1. Can you think of a brand which appeals to you? What do you like about it?
  2. What is involved in creating a successful brand?
  3. Why do companies spend so much money promoting their brand?
  4. How important is a good name to a brand?
  5. How important is an attractive logo to a brand?
  6. In what way can a brand be damaged?
  7. How would you calculate the value of a brand?
  8. What would you say is the most successful brand in the world?
  9. What would you say is the world’s oldest brand?
  10. Can you think of a brand which has been unsuccessful?
  11. Is it possible to mislead your customers with your brand?
  12. Have you any idea what a concept brand is?
PDF (Individual)
General
PDF (Pairs)
General
PDF (Threes)
General
How to use these materials

It is recommended that you download the ESL discussion questions in PDF format using one of the links above. The best way to encourage classroom interaction is to download and print the discussion questions in the 'pairs' or 'threes' PDF format and then divide the questions by cutting along the dotted lines. This allows students to take turns asking and answering the discussion questions in groups of two or three.

It is advisable to prepare students for using these discussion questions by first introducing them to the topic in an interesting and engaging way. An anecdote, quiz question or a related image or video could all be used to achieve this. Depending on the level, it may also be necessary to pre-teach any challenging vocabulary contained in the discussion questions.

For more ESL discussion questions, see this site's main page. There are discussion questions on a range of topics including general, grammar and business English topics.

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