A selection of business English discussion questions.

See more business English discussion topics

  1. Can you think of a brand which appeals to you? What do you like about it?
  2. What is involved in creating a successful brand?
  3. Why do companies spend so much money promoting their brand?
  4. How important is a good name to a brand?
  5. How important is an attractive logo to a brand?
  6. In what way can a brand be damaged?
  7. How would you calculate the value of a brand?
  8. What would you say is the most successful brand in the world?
  9. What would you say is the world’s oldest brand?
  10. Can you think of a brand which has been unsuccessful?
  11. Is it possible to mislead your customers with your brand?
  12. Have you any idea what a concept brand is?
PDF (Individual)
PDF (Pairs)
PDF (Threes)
PDF (Cards)
How to use the brands ESL discussion questions

It is recommended that you download the brands ESL discussion questions in PDF format using one of the links above. The best way to encourage classroom interaction is to download and print the brands discussion questions in the 'pairs' or 'threes' PDF format and then divide the questions by cutting along the dotted lines. This allows students to take turns asking and answering the brands discussion questions in groups of two or three. Alternatively, you could use the 'cards' format to distribute the questions to any number of students to ask and share.

It is advisable to prepare students for using these discussion questions by first introducing them to the topic of brands in an interesting and engaging way. An anecdote, quiz question or a related image or video could all be used to achieve this. Depending on the level, it may also be necessary to pre-teach any challenging vocabulary related to brands contained in the discussion questions.

For more ESL discussion questions, see this site's main page. There are discussion questions on a range of topics including general, grammar and business English topics.

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