Can you think of a brand which appeals to you? What do you like about it?
What is involved in creating a successful brand?
Why do companies spend so much money promoting their brand?
How important is a good name to a brand?
How important is an attractive logo to a brand?
In what way can a brand be damaged?
How would you calculate the value of a brand?
What would you say is the most successful brand in the world?
What would you say is the world’s oldest brand?
Can you think of a brand which has been unsuccessful?
Is it possible to mislead your customers with your brand?
Have you any idea what a concept brand is?
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