Brands


  1. Can you think of a brand which appeals to you? What do you like about it?
  2. What is involved in creating a successful brand?
  3. Why do companies spend so much money promoting their brand?
  4. How important is a good name to a brand?
  5. How important is an attractive logo to a brand?
  6. In what way can a brand be damaged?
  7. How would you calculate the value of a brand?
  8. What would you say is the most successful brand in the world?
  9. What would you say is the world’s oldest brand?
  10. Can you think of a brand which has been unsuccessful?
  11. Is it possible to mislead your customers with your brand?
  12. Have you any idea what a concept brand is?
Download the PDFs here
Individual
General
Pairs
General
Threes
General