Marketing

A selection of business English discussion questions.

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  1. Can you think of a highly successful marketing campaign by a famous company? Why was it so successful?
  2. Can you think of any infamous marketing disasters? What went wrong?
  3. Can you trust adverts that you see on social media?
  4. Do you think that social media marketing is the future?
  5. Would marketing through social media be effective for your company?
  6. Do you pay any attention to email adverts? Do you think they work?
  7. Can you think of any other ways of using the internet to market a product or service?
  8. Is leafleting in the street an effective means of marketing in the 21st century?
  9. Would you be happy to stand in the street and hand out leaflets?
  10. What do you normally do with junk mail? Why do companies keep sending it?
  11. Why do companies sometimes offer discounts on certain products? Why are they so effective?
  12. Do you think gift vouchers are a good idea? Do you like receiving them?
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PDF (Pairs)
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PDF (Threes)
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Other topics you may be interested in...


General Topics

Air Travel, Animals, Appearance, Art, Childhood, Cinema, Crime, Eating Out, Education, Environment, Ethics, Fame, Family, Fashion, Food, Football (Soccer), Friendship, The Future, Globalisation, Health, History, Holidays (Vacations), House and Home, The Internet, Language, Language Learning, Life, Literature, Marriage, The Media, Money, Music, Personality, Politics, Religion, Romance, Science, Shopping, Smartphones, Sport, Technology, Time, Town and City, Transport, Travel, University, Video Games, War, Weather, Work.


Business Topics

Advertising, Brands, Building Relationships, Change, Communication, Competition, Consultants, Crisis Management, Cultures, Customer Service, Employment Trends, Ethics, First Impressions, Human Resources, International Marketing, International Markets, Job Satisfaction, Leadership, Management Styles, Marketing, Mergers and Acquisitions, Money, New Business, Online Business, Organisation, Project Management, Raising Finance, Risk, Strategy, Success, Team Building, Training, Travel.


Grammar Topics

Present Simple, Present Continuous, Present Perfect, Present Perfect Continuous, Past Simple, Past Continuous, Used to, Have to, Going to / Pres. Continuous, Going to / Will, Comparatives, Superlatives, First Conditional, Second Conditional, Third Conditional, Mixed Conditionals, Should, Should have, Can, Could, Can / Could / Be able to, Is done / Was done, Being done / Been done.

How to use the marketing ESL discussion questions

It is recommended that you download the marketing ESL discussion questions in PDF format using one of the links above. The best way to encourage classroom interaction is to download and print the marketing discussion questions in the 'pairs' or 'threes' PDF format and then divide the questions by cutting along the dotted lines. This allows students to take turns asking and answering the marketing discussion questions in groups of two or three. Alternatively, you could use the 'cards' format to distribute the questions to any number of students to ask and share.

It is advisable to prepare students for using these discussion questions by first introducing them to the topic of marketing in an interesting and engaging way. An anecdote, quiz question or a related image or video could all be used to achieve this. Depending on the level, it may also be necessary to pre-teach any challenging vocabulary related to marketing contained in the discussion questions.

For more ESL discussion questions, see this site's main page. There are discussion questions on a range of topics including general, grammar and business English topics.

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