International Marketing

A selection of business English discussion questions.


  1. Are people in your country happy to buy products from abroad?
  2. What is the world's most successful international brand in your opinion?
  3. Do you worry about whether a product is made in your country or not?
  4. Why are Italy and France so successful at producing luxury goods?
  5. Which countries manufacture the best value products?
  6. Are there any good products manufactured in your country which are sold abroad?
  7. What are the typical challenges which face a company when it enters a foreign market?
  8. Why do companies sometimes use different product names depending on the country?
  9. What are the most important things to know about a foreign market before entering it?
  10. Why have American fast food chains been so successful internationally? It is a good thing?
  11. Why have Asian countries like Japan and Korea been so successful in the car industry?
  12. Are consumers the same everywhere or do they differ from country to country?
PDF (Individual)
General
PDF (Pairs)
General
PDF (Threes)
General
How to use these materials

It is recommended that you download the ESL discussion questions in PDF format using one of the links above. The best way to encourage classroom interaction is to download and print the discussion questions in the 'pairs' or 'threes' PDF format and then divide the questions by cutting along the dotted lines. This allows students to take turns asking and answering the discussion questions in groups of two or three.

It is advisable to prepare students for using these discussion questions by first introducing them to the topic in an interesting and engaging way. An anecdote, quiz question or a related image or video could all be used to achieve this. Depending on the level, it may also be necessary to pre-teach any challenging vocabulary contained in the discussion questions.

For more ESL discussion questions, see this site's main page. There are discussion questions on a range of topics including general, grammar and business English topics.

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